Internal Website Linking

Internal Website Linking helps your business website to rank higher for the search engines. Internal link building involves placing your web pages, blogs, and social media profiles in related sites to help increase your visibility and page ranking for that keyword or phrase. Internal linking helps to save you money since you are not paying for each and every click on a link provided on another site. Internal linking is not a very difficult process but you must follow certain guidelines to get it right.

Why is Internal Website Linking Important?

internal website linking mapBefore you start internal website linking there are some things to consider and keep in mind. First of all it is important to understand how the search engines work. Search engine optimization techniques are based on various rules and factors. For example the Page Rank or PR as it is also known is one of the main determining factors of search engine ranking. It indicates how high the page is located in a search engine ranking list. The higher the PR the more popular and visible your website will be.

To make internal website linking work you need to optimize your web pages for the specific keywords you want to rank for. Optimizing your on site pages for particular keywords may sound like a time consuming task but in reality it is quite easy. All you have to do is find relevant keywords that are low in competition with you main keywords and rank for them. When you optimize your site for these low competition keywords, you will start getting targeted traffic to your site. Targeted traffic will result in visitors who are interested in buying your products or services.

Backlinks, Off Page SEO, and Internal Linking

Another point to consider when planning an internal website linking is that you should be aware of backlinks from other sites. Backlinks are also considered by the search engines as important factors in determining your site’s position in the search results. They use both on-page and off-page SEO to determine rankings. Internal linking is great if done correctly, as links from other websites back to yours will help improve your ranking.

To implement internal website linking you will need to maintain a consistent amount of fresh content on your site. Search engines love fresh content and they always list websites that continually provide new and interesting information. So the trick to internal linking is to constantly provide consumers with fresh and exciting content. The more frequently your site contains new content, the more likely it will rank highly in the search results for relevant keywords.

The best way to accomplish effective internal website linking is to implement proper on-page optimization techniques. This involves both on-page optimization and off-page optimization. On-page optimization refers to things such as optimizing your web page to rank well in search engine listings. These include meta tags, titles and H-tags, keyword density, external links, internal links, image optimization and sitemaps.

WordPress (CMS) System Setup

Off-page optimization refers to things like article marketing, blog commenting and posting, press releases and SEO articles. A great example of an off-page optimization technique is the use of keyword density and WordPress themes. You can also integrate social media marketing into your on-page optimization strategy. Off-page optimization is essential to your SEO strategy because the search engines look to the number of times your web page has been listed compared to the number of times it has been viewed.

Internal linking is very important for improving your ranking in Google. The better your page ranks, the more likely you are to show up in the first page of search results. By implementing internal linking and making sure that your web page contains compelling keyword rich and unique content your page will quickly rise in the search engine rankings and will give users a superior user experience.