What exactly is Off Page SEO?
Off page SEO encompasses any efforts taken externally to enhance its search ranking on the search engines. On page SEO is completely up to you, whereas this is not always so with off page SEO.
One of the first things you will need to do is create links to your site. These can be achieved by either submitting to forums and article directories, by submitting to social networking web sites like LinkedIn, Twitter, and Facebook, by participating in web 2.0 forums and discussion groups, or by creating your own blogs and having them hosted on sites offering free web page hosting. These are all ways to build link popularity. Of course, back links cannot be relied upon completely as Google will penalize any links which are fake or duplicated.
What do Backlinks Have to Do With it?
But links alone will not raise your site’s ranking alone, but it is a critical part to most SEO Service Offerings. Of equal importance are the other off-page factors that will determine your ranking. These include but are not limited to, quality content, headings and keywords, internal linking structure, incoming links, PR (pointing reputation) and links from trusted third parties.
Another off page factor is the existence and value of relevant internal and external backlinks. A backlink is simply a “link” to a specific web page from another website. The number of backlinks a webpage has the greater an authority it carries. This is usually the basis for assessing the quality of that authority, and the amount of time it takes for it to obtain this authority.
The relationship between links and backlinks is best understood by thinking of them in terms of their importance in relation to each other. For example, the most important off-page factor for Google is a site’s pagerank. This is because a high pagerank in Google will result in Google’s search results being dominated by sites with a high page rank. In the real world, this is a vital ranking factor. The higher the page rank of a web page, the higher its page rank, and consequently its authority.
What is PageRank?
In layman’s terms, a pagerank is a measure of the website’s popularity. Another similar, more modern metric is Domain Authority. Basically, it is a measure of the likelihood that someone will click on the targeted keyword. The algorithm which governs this ranking process uses a special mathematical formula called the Page Rank Algorithm. This algorithm was revealed by Tim Godfrey in one of his webinars. He explained that this algorithm had been tested over nine hundred times and that over ninety percent of the time, it resulted in a high pagerank. It is essentially the same algorithm, which is used by the major search engines.
Once you understand how the Page Rank Algorithm works, you can begin to understand how off-page seo can help your SEO efforts. Link Building is perhaps the most effective way to boost your rankings in the search engines. If you want to drive quality traffic to your site, you need to ensure that your links are well placed in various places on the web. These placements will not only boost your links’ performance in Google’s search algorithms, they will also give you extra exposure in related niche markets.
Another Off Page SEO Basics tip is to target highly authoritative sites in organic search rankings. The reason why this is so important is because these sites typically receive more backlinks than pages that have low or no rankings at all. In fact, a higher PR will almost certainly result in a better performance in organic searches. So long as you choose your target sites carefully, you will be able to drive quality traffic to your website and improve your rankings in search results. The best way to do this is to outsource for backlinks from authoritative domains.