One of the fastest ways to pickup organic rankings in Google is with On Page SEO.
Now, it is not likely going to rank you #1 from no rankings at all, but it is often where the lowest hanging fruit is.
Part of the reason for this is because you have complete control over your website, so you can do basically whatever you want.
Another reason is that the factors that matter are simple and not a long list…
Check out more here:
A pic of the video:
Approximate transcription of video:
Hey, this is Eric Brief with New York SEO Mensch. And I want to go over the top three ranking factors when it comes to on-page SEO. So before we even get into that, we got to do the market and keyword research. We got to look at what we even want to rank for, and why, and more details on that in just a second.
Engagement. We’re not talking about diamond rings here. We are talking about having people stay on your website once they get there, it’s an important factor. Then we just don’t want to overdo it. Everyone knows that SEO has got something to do with keywords, I’ve been hearing that for a very long time, but it doesn’t mean you got to get them everywhere. Less can definitely be more.
So let’s talk about market and keyword research for a moment. We want to be found for high volume keywords that people search for. So let’s say for example, dentist, or I’m a dentist, I want to be found for dentists. That’s a good keyword, right? But I also want to be found for high value keywords as well, not just high volume keywords.
So that would be like dental implant. Oh, that’s worth a lot of money. So I definitely want to be found specifically for that. And then I also want to be found for things that are lower volume search, that are still high value for me. Like a sedation dentist. It’s going to be searched a lot less frequently than regular dentist, but I definitely want that person, if they’re looking for a sedation dentist, I want to be the person that they call if they’re looking for it. It’s just that simple.
So let’s talk about engagement just for a second. I want to keep my people engaged in the website by having content that is readable. I want people to stay on the website, it’s good for SEO, and it’s also the longer that someone stays on my website and goes ahead and looks through it, the more likely they are to get intrigued and interested in what it is that we do. Videos are extremely good for this. Why do you think I’m making this one right now?
Third of all here with, don’t overdo your keywords. So we’re not talking about stacking keywords like Benjamin’s. If we got these three top things right when it comes to on-page SEO, we don’t need to be spammy and put lots of keywords all over the place. Got to be strategic, have it be readable. Google can check these things out. Google sees these things.
So the top three things, without further ado, is your domain/URL. Getting the right domain/URL, right keywords, the right spot. Second of all, close second, is the page title. We’re going to get into that in just a second and what it is. And then having the right H-tags or headings on your site.
So domain/URL, what is that? Well, this is Apple’s domain, and this is Apple’s URL. So the URL has that tail right here, meaning it is the address for that specific page about the iPhone. So the domain is typically something you choose once and you stick with it, and all of the SEO is built around and to that domain for the most part.
Your URL is any individual page that you create. You get a chance to name the URL. You get a chance to create the URL. So let’s take a look at a one of my favorite examples that will illustrate this. Chocolate Babka here to understand a little bit more about page titles.
I’m actually going to hover over this tab, and you can see that little white box pop up, it says, “The Best Babka in New York City.” So it’s also utilizing those keywords that we want to be found for, but instead of just copying, “Best Chocolate Babka, New York City, NYC,” it says, “The Best Babka in New York City,” leaves out the word chocolate, and then just types out the word New York City.
So the next top ranking factor is what we call headings or-H tags. It visually stands out, and it’s coded behind the scenes as well. So Google can see that that text is larger than the other text, not just because it looks like that, because it’s built into how the page is built code wise. And it really doesn’t just tell Google what the content is going to be about on the page, but it tells you as the reader, the person who’s engaging with the website, what you’re about to read.
An example of that would be, if you go back to chocolate babka, “The Best Chocolate Babka in NYC, 2015 Edition.” Now this page is actually still ranking pretty well, even though it is 2021. But they’ve taken those same keywords, “The Best Chocolate Babka in NYC,” they’re switching them around just a little bit. And so I know now that these guys are going to rank for best babka in New York, or best babka at least, if not chocolate as well.
So if I go back to the search page, you’ll see, “Chocolate Babka Recipe,” here, or, “The Best Chocolate Babka Recipe.” So this is a page title, and it keeps on showing up in there. And look, here we go, “The Absolute Best Babka in NYC.” These are all the page titles, and they match up specifically with some of the keyword searches. And that is it.
So now that we’ve gone over these top three things, your domain, your URL, your page title, your H-tags, those things, if you get those right, when we get those right for you, it is going to account for 90+% of whether or not you’re ranking, because of your on-site. Google says they’re over 200 factors that influence your on-page. It’s not like a pie chart, do a little of this, a little of that. Once you get all of these things right, you have covered 90% of it, and the rest is icing on the cake.